Donaghys Crop Privacy Policy
Business Activities, Marketing Activities, Customer Service and Support
Donaghys Crop (“Donaghys Crop”) is committed to safeguarding the privacy and security of personal information of individuals. This Privacy Policy (“Privacy Policy” or the “Policy”) describes the kind of information we, as the data controller, may collect from you as part of all kinds of Business and/or Marketing Activities we might have with you and/or as part of any Customer Service and Support we may provide you with (“Personal Data”). The Policy also explains how we use and disclose that information and the steps we take in order to protect it. This Policy also describes the choices and rights you have regarding the collection and use of your Personal Data (please see section 8 below).
In addition to this Policy, please note that privacy statements, terms or notices might be provided to you, and shall be deemed as part of this Policy.
This Policy was last updated on 16 October 2025.
Type of information we collect
Depending on the service we provide, we may collect the following information about you:
- Personal details and contact details: contact details (such as your first name, maiden name, last name, email address, postal address, phone number), account login credentials (such as usernames and passwords, password hints and similar security information or other identifiers), footage of you or your vehicle when you visit us (for example, if you are recorded on CCTV while visiting our offices or production sites, or you give us the registration details of your vehicle).
- Work-related information: such as your employer and/or department, your job function, your connection to us (e.g. customer, dealership, supplier), work address, work telephone number and work email address.
- Financial data: payment information (such as billing address, postal address, bank account, credit or debit card number and other payment method details, including details about payments to and from you and other details connected to the services you have received from us).
- User profile data: comments, feedback and other information you provide to us, or that we obtain in relation with Marketing Activities and/or Customer Service and Support, including when you use our Communication Technologies. This kind of information may include details of Donaghys Crop products purchased by you or for you, machinery details (such as baler make and model), date of baling and similar data.
- Communication preferences: your preferences in receiving marketing information from us and your communication preferences (including preferred language). This may include information about events to which you are invited by us or would like to be invited, to the extent that this information is relevant to organising and managing those events.
- Automatically collected information: including information about (i) Internet protocol (IP) address used to connect your device to the Internet, (ii) your login information, browser type and version, time zone setting, operating system and platform; (iii) your visit to our Communication Technologies, including the full URL, clickstream to, through and from our Websites (including date and time), services viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from a page.
When using Donaghys Crop’s mobile applications, we may collect location information which provides your real-time location in order to deliver content or other services that are dependent on knowing where you are. Delivery of location services will involve the coordinates (latitude/longitude) of your device location.
We collect this Personal Data through our servers and the use of cookies and other technologies. For further information about cookies and analytical tools Donaghys Crop uses, please take a look [here].
How we collect the information
We may collect your Personal Data (either obtained directly from you or from somewhere else as described hereafter), if and while:
- you visit or use Donaghys Crop’s websites (“Websites”), Donaghys Crop’s mobile applications (“Apps”), social media accounts (such as but not limited to Donaghys Crop’s Facebook page) (“Social Media”), or other technologies providing information in relation to Donaghys Crop, suggesting services or enabling communication with Donaghys Crop (“Communication Technologies”).
- you participate in any of Donaghys Crop’s campaigns or promotional draws or any other marketing activities, services or events provided or organised by Donaghys Crop or on behalf of Donaghys Crop, including any specific service which contains explicit reference to or link to this Privacy Policy (“Marketing Activities”).
- you enquire about a service, place a service request or purchase order, enter or participate in a survey and/or field experiment, or contact us to report a problem and/or receive any service in connection with our products, including through any of the Communication Technologies (“Customer Service and Support”).
- you or the organisation you are employed by or affiliated with (as consultant, service provider, sub-contractor or otherwise) is engaged in any kind of business activity or relation with Donaghys Crop (“Business Activities”).
Each of the above shall be defined together and separately under this Policy as “Service”.
How we use your information
The Personal Data is processed for the following purposes and legal grounds for processing:
| Purpose/Activity | Lawful basis for processing |
|---|---|
| Customer Service and Support, which also includes providing requested products and services such as product delivery, maintenance, customer and product support (including warranty service), and use of our Communication Technologies. | (1) Performance of a contract with you; (2) compliance with legal or statutory obligations; (3) Donaghys Crop’s legitimate interests in providing you with customer service and product support; or (4) processing is with your consent. |
| Marketing Activities, including communications and offers of products and/or services by Donaghys Crop. | (1) Donaghys Crop’s legitimate interests in marketing, prospecting, and obtaining new customers; or (2) processing is with your consent. |
| Promotions and Campaigns, including administering contests, campaigns and other promotional events for which you sign up or enter. | (1) Performance of a contract with you; (2) Donaghys Crop’s legitimate interests in marketing and customer engagement; or (3) processing is with your consent. |
| Providing information of interest, such as announcements, reminders, product updates, newsletters, and catalogues. | (1) Performance of a contract with you; (2) Donaghys Crop’s legitimate interests in communication and marketing; or (3) processing is with your consent. |
| Business Operations, including managing the day-to-day operations, data analysis, reporting, audits, and compliance. | (1) Legal obligations; or (2) Donaghys Crop’s legitimate interests in business management, risk management, and corporate governance. |
| Legal compliance and/or proceedings, including compliance with applicable laws and establishing, exercising, or defending legal rights. | (1) Legal obligations; or (2) Donaghys Crop’s legitimate interests in managing risk and compliance. |
Sharing of your information
We may share your Personal Data with:
- Our Group Companies: Any member of our group companies who support our processing of Personal Data under this Policy.
- Appropriate third parties: such as sub-contractors that provide Donaghys Crop with technical, payment, collection, insurance or delivery/transportation services; agents, representatives, auditors, legal advisors, and business partners.
- Analytics and technology partners: analytics and search engine providers that assist us in improving and optimising our websites and apps.
We may disclose your Personal Data if required by law, or if we believe it is necessary to protect the rights, property, or safety of Donaghys Crop, our users, employees, or others.
Data Retention and Security
We retain your data only for as long as necessary for the purposes outlined above.
Donaghys Crop takes appropriate security measures to prevent your data from being lost, used, altered, disclosed or accessed in an unauthorised way.
Your Rights
You have rights to:
- Access your data
- Request correction or deletion
- Restrict processing
- Object to marketing
- Withdraw consent at any time
You can contact us at privacy@novatexitalia.it for all privacy-related matters.
Contact
Please contact privacy@novatexitalia.it with any questions regarding this Privacy Policy or to access or update your Personal Data.
Changes
Please note that this Privacy Policy may change from time to time. We will not reduce your rights without your explicit consent. We will post any Privacy Policy changes on our websites and, if significant, provide a more prominent notice.
Your continued use of the websites, apps or other services provided by Donaghys Crop constitutes your agreement to this Privacy Policy.
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